Google Visibility Audit | Henze Chiropractic & Wellness
MILE HIGH CLICK.
Local visibility audit · prepared for Henze Chiropractic & Wellness
Henze Chiropractic & Wellness
9211 W Overland Rd, Boise, Idaho
4.9 ★ · 202 Google reviews
Before we start
A few questions about how the practice runs today
Nothing in this report is worth much until we understand how patients already reach you. Eight questions first, then we go through what we found.
1
Did you watch the nine minute video after you saw our ad on Facebook?
2
Do you ask patients for Google reviews?If yes, how do you ask. If no, what has stopped you.
3
Do you send appointment confirmations and reminders by text message, not just email?
4
What other marketing are you using now, or have you used in the past?
5
Are you running any ads at the moment, or working with another marketing agency?
6
How are patients getting into the practice right now?How do new patients find you.
7
Do you ask new patients how they found you, and do you write it down anywhere?
8
How do existing and new patients book an appointment today?
Google Visibility Audit
Boise is searching for what you already do. Google just can't confirm you do it.
You have a stronger reputation than almost any chiropractor in the Treasure Valley. But the website gives Google almost nothing to rank, and the reviews that earned that rating are invisible on your own site. The result is a practice patients trust once they find you, and mostly cannot find.
Practice
Henze Chiropractic & Wellness
Location
9211 W Overland Rd, Boise, ID
Google rating
4.9 stars · 202 reviews
Pages on site
7 total · 0 service pages
The short version
Three numbers that explain the whole problem
0
Dedicated service pages. All ten treatments share one page. A page per service is the top ranking factor for local results.
0
Condition pages. Sciatica, disc injuries, auto accident and neuropathy share 1,100 words on that same page.
202
Google reviews not shown on your site. Your best trust asset, doing nothing for the visitors who land there.
Everything the practice treats, and how much of it has a page
0/17
have a page of their own
10 treatments
Spinal decompressionClass IV laser therapyBEMER vascular therapyChiropractic adjustmentIntersegmental tractionWhole body vibrationDigital sEMG spine scanRange of motion studyMassage chair therapyNutrition and detox
7 conditions
SciaticaDisc injuriesAuto accident injuriesNeuropathyKnee painShoulder painPediatric care
Every one of these is named somewhere on the site. All seventeen share the same page, so none of them can rank on its own.
Where you stand today
Seven searches, run from 169 points across Boise
We took seven searches a Boise patient would type and checked your position from 169 locations across the valley for each one. That is 1,183 checks. Six placed you in the top three. None placed you first.
Where the practice lands on all seven searches
Top 3Ranked 4 to 20Not in the top 20
Chiropractor near me
27%
72%
72%
Spinal decompression near me
37%
62%
62%
Best chiropractor near me
34%
65%
65%
Sciatica chiropractor near me
43%
56%
56%
Personal injury chiropractor
88%
88%
Chiropractor Boise ID
47%
53%
53%
Neck pain chiropractor
93%
93%
Each bar is 169 checks across Boise. The figure on the right is the share of the city where the practice does not appear at all.
What we found
Twelve issues, grouped by where we fix them
4 critical
5 high
2 medium
1
12 issues in total. Nine on the website, two across your listings, one that needs your login.
All of it was verified from the public web. Nothing here needs access to your accounts, which means a competitor can see it too.
1. The website
9 issues · 4 critical
Every service is crammed onto one page
Critical
Found
Cox spinal decompression, Class IV laser, BEMER, traction, whole body vibration and five more all share the single /what-we-do page.
Costs you
When someone searches "spinal decompression near me," Google looks for a page about it. You have none, so it ranks a competitor who does. That is the second map in this report.
We fix it
A dedicated page for every service, structured the way Google and AI assistants read them.
No pages for the conditions you treat
Critical
Found
Sciatica, disc injuries, auto accident injuries, neuropathy, knee and shoulder pain and pediatric care get a few sentences each, on that same page.
Costs you
Condition searches are how patients in pain look for a chiropractor. They are also your worst two maps: 88% invisible on personal injury, 93% on neck pain.
We fix it
One page per condition, answering what patients ask before they call.
Your homepage title tag is two words
Critical
Found
The title Google reads:<title>Henze Chiropractic</title>No city, no service. The page heading is "Get Well. Stay Well. Age Well."
Costs you
The title tag is one of the first things Google uses to work out what a page is about. Yours only helps people who already know your name.
We fix it
Titles and headings built around what you treat and where, on every page.
The site takes 9.5 seconds to load on a phone
Critical
Found
Measured on your homepage. Speed score 11 out of 100.
2.5s
Mobile
9.5 seconds
Desktop
3.9 seconds
The dotted line is 2.5 seconds, the point past which Google calls the experience poor.
Costs you
Google's own research: going from one second to ten raises the chance a mobile visitor leaves by 123%. Speed is also a ranking factor, so it works against you twice.
We fix it
A rebuilt site on faster hosting with compressed images, targeting under two seconds on mobile.
202 Google reviews, none of them on your website
High
Found
Your homepage shows none of them. Testimonials sit on a separate page most visitors never open.
Costs you
A first-time visitor decides without your best argument in the room.
We fix it
Your live Google reviews on the homepage and every service page, updating on their own.
No business information markup on the site
High
Found
No LocalBusiness structured data. That is the hidden code handing Google your name, address, phone, hours and services without it having to guess.
Costs you
AI assistants answering "who is a good chiropractor in Boise" have nothing clean to pull from.
We fix it
Full structured data, matched exactly to your Google Business Profile.
A page still in Google's results returns a 404
High
Found
henzechiropractic.com/patient-reviews-top-chiropractor-boise-idaho
→ 404 Not FoundIts title was "Patient Reviews | Top Rated Chiropractor in Boise, Idaho."
Costs you
Anyone arriving from that result hits an error page instead of your reviews.
We fix it
Rebuild the page and point the old URL at it, so the traffic comes back.
No map, no FAQ, no published blog posts
Medium
Found
Your Google Map is not embedded, there is no questions section, and the "HCW Blog" in your menu has no posts on it.
Costs you
An empty blog link signals a site nobody maintains, and the questions patients ask get answered on someone else's website.
We fix it
Map embedded, FAQ built from real patient questions, blog filled or removed.
The site builder limits what can be fixed
Medium
Found
GoDaddy Website Builder 8.0, which restricts page structure, structured data and technical control.
Costs you
Several items above cannot be fixed properly on it, which is why we rebuild rather than patch.
We fix it
A rebuild on a platform we control, with your branding and content carried over.
Google cross-checks your details across the web, and a patient who calls the wrong number may not call twice.
We fix it
Every listing corrected to one number, one address, one name.
Three different business names in circulation
High
Found
Henze Chiropractic
Henze Chiropractic & Wellness
Treasure Valley Wellness CenterAll three sit on your address across directories.
Costs you
Google may read them as separate businesses and split the trust between them.
We fix it
Pick the name, then align every listing to it.
3. Your Google Business Profile
Needs access to complete
What we could not check from the outside
Open
Found
Your rating is excellent. The rest only opens from inside the dashboard: primary category, services list, review response rate, photo activity, and whether Google's services match your site.
Why it matters
Your primary category is the single strongest factor in whether you appear in the map pack, ahead of everything else in this report.
We fix it
We go through the profile together, item by item. About ten minutes.
Credit where it is due
What is already working in your favor
Most practices we audit have the opposite problem: a decent website and no reputation. You have the harder half already built.
202 Google reviews at 4.9 stars. A real ranking factor, and it cannot be bought.
Your address is consistent across your site, the BBB and Zocdoc.
You have real differentiators. Cox spinal decompression, Class IV laser and BEMER. None of them have a page saying so.
An established practice with a real patient base. We would be amplifying something that already works.
The plan
What we would actually do
Three phases, in this order, because each one makes the next work better.
Phase 1
Rebuild the website
A page for every service and a page for every condition
Titles and headings rewritten around what you treat and where
Your live Google reviews on the homepage and every service page
FAQ section, embedded Google Map and full business markup
The dead reviews URL rebuilt and redirected
Faster hosting and compressed images, targeting under two seconds on mobile
Phase 2
Optimize the Google Business Profile
Confirm the primary category, the biggest single lever for the map pack
Match the services listed on Google to the services on your site
An AI assistant responding to every new review as it arrives
Regular posts and current photos
Phase 3
Clean up your listings everywhere
One business name, retire the variants
Correct the phone number at the BBB and everywhere else it appears
Every directory listing matched on name, address and phone
Secondary review profiles brought up to date
Getting started
Two packages, and the one we would put you on
Based on this report, we recommend the Authority Pack
Boise is a competitive market, and the maps in this report show you are not fighting for one search, you are missing across seven. Your practice needs to show up for several services at once, not just one. At $497 we can be aggressive, put real resources behind every service you want to own, and work them all at the same time instead of picking one and hoping it carries the practice.
You can move up or down between packages whenever you want. Nothing here locks you in.
Growth Pack
$297per month
The full system, focused on one lead service for your practice.
